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SAP channel partners collaborate with SAP to resell SAP's products and services, frequently with unique customizations for each buyer. Many SAP channel partners offer implementation services in addition to the value-added reselling of these solutions. Buyers can use the services of organizations that specialize in software implementation to aid with installation and training in circumstances when partners do not offer those services. Businesses might seek additional assistance from SAP consulting providers. Buyers can make well-informed business decisions with SAP products. Sales, marketing, and customer support teams employ tools like SAP CRM to better client connections.